Dashboard Purpose
Use this dashboard if you want to:
- Track the impact of promotions on sales and orders.
- Analyze promotion performance by branch, order type, order tag, or order source.
- Understand when promotions are most effective (daily, hourly, weekday, or mealtime patterns).
- Compare net sales with and without promotions to measure effectiveness.
Common Use Cases
| Business Question | Where to Look |
|---|
| Where can I filter different branch names? | Use the Branch Name filter to select your preferred branch (e.g., Abha, Abu Dhabi). |
| Where can I filter business day? | Use the Business Day filter (default = last month). |
| How can I filter for specific promotion names? | Use the Promotion Name filter (e.g., Back to School Promotion). |
| How can I check which order tags respond most to promotions? | Use the Order Tags tab and review Promotion Amount by tag. |
| How can I see which order source (e.g., dine-in, delivery) is most influenced by promotions? | Use the Order Source tab with Promotion % of Net Sales. |
| How can I evaluate the effectiveness of promotions by time of day? | Use the Summary tab and check Hourly Promotions or Meal Time Promotions. |
Keywords (for search functionality)
💡promotions, discounts, sales uplift, order tags, order type, order source, promotion amount, promotion count, net sales, promotion percentage, daily promotions, hourly promotions, branch promotions
Tab / Section Overview
| Tab Name | Description | Example Case |
|---|
| Summary | Overview of promotions by time dimension (daily, weekday, mealtime, hourly). | A marketing manager checks if weekday promotions drive higher sales than weekend offers. |
| Details | Detailed view of promotions across all dimensions. | A promotions analyst reviews total Promotion Amount by campaign. |
| Branches | Breaks down promotions by branch location. | A regional manager compares Abha vs. Abu Dhabi promotion effectiveness. |
| Order Tags | Analyzes promotions by order tags (e.g., Happy Hour, Student Discount). | A store checks if Happy Hour tag increases sales volume. |
| Order Type | Shows promotions across order types (dine-in, take-away, delivery). | Operations tracks how delivery orders respond to promotions. |
| Order Source | Examines promotions by order source (POS, online app, aggregator). | A sales lead checks if mobile app promotions are more effective. |
Here’s part of the of the Metrics > Promotions dashboard for the Summary tab.
Available Filters
| Filter Name | Description | Notes |
|---|
| Business Day | Filters data by date. Default = Last Month. | Use to track promotions for specific reporting periods. |
| Branch Name | Filters by branch. | Example: Abha, Abu Dhabi. |
| Promotion Name | Filters by promotion campaign name. | Example: Back to School Promotion. |
| Discount Name | Filters by discount label applied. | Example: 15%. |
Metrics & Definitions
| Metric | Definition | Notes |
|---|
| Promotion Amount | Total monetary value of discounts applied. | |
| Promotion Count | Number of promotions applied. | Each promotion instance across orders. |
| Net Sales | Sales revenue after promotions are applied. | |
| Number of Orders | Total number of orders during the selected period. | Helps measure promotion reach. |
| Promotions % of Net Sales | (Total Promotion Amount ÷ Total Net Sales) × 100 | |
| Net Sales % of Net Sales | (Total Net Sales ÷ Total Net Sales) × 100 | |