OptCulture

OptCulture is an omnichannel customer engagement and loyalty platform that helps restaurants reward, retain, and re-engage customers through personalized experiences. It combines loyalty programs, marketing automation, customer analytics, digital receipts, and multi-channel communication in a single solution.

The Foodics integration seamlessly connects restaurant operations with customer loyalty management. Customer transactions from Foodics POS are synchronized with OptCulture in real time, enabling automatic point accrual, reward redemption, customer profile updates, and transaction tracking.

Restaurants can issue and redeem loyalty points directly at the POS, engage customers through WhatsApp, Email, RCS, SMS, and Push Notifications, and gain valuable insights through metrics such as AOV, RFM, and Repeat Purchase Rate. Together, Foodics and OptCulture help restaurants enhance customer experiences, increase retention, and drive business growth.

You can reach OptCulture at:

• Website Link : https://optculture.com/
• Support Email: support@optculture.com
• Phone number: 
  • USA: +1 (325) 880-1871
  • UAE: +971 52 447 2860
  • IND: +91 7075874182

Steps to enable integration

Note: You must have an OptCulture account before enabling this integration. If you don't have an account contact OptCulture to register.

1. Log in to your Foodics console at console.foodics.com/login using the owner email. If you logged in with a non-owner user, you will not be able to activate the integration.
2. Navigate to the Marketplace page --> Search for OptCulture under the Customer Engagement category --> Click Install.
3. An authorization page will appear. Click "Authorize OptCulture To Access My Account" to grant OptCulture access to your Foodics account.
4. You will be navigated to the OptCulture merchant panel to enter your business credentials.
5. Once you enter your OptCulture credentials, your account will be connected and sales will automatically flow to OptCulture.
6. Integration has been enabled successfully.

Using The Integration

The Earning mechanism is automatically available once the OptCulture application is enabled.

The integration works in three ways,

• Giving points to your customers.
• Allowing your customers to use their points to redeem their rewards
• Deducting points from the customer when the customer returns an order.

Customer Points Earning

Points Earning for customers is automated by the integration. Points earning happens when a customer makes an order at your restaurant. You must add the customer to the order so that OptCulture can identify the customer and increase his points.

The Earn Rule will be configured according to the client's requirements.

When making an order in the Cashier, follow the below steps to add the customer to the order:

1. Create a new Order.
2. Click Add Customer on the top of the left view.
3. Select the customer if pre-registered, or click the + icon to create a new customer.
4. Proceed with the order
5. Once the order is closed and paid, the customer will receive his points.

Customer Points Deduction

Points deduction for customers is automated by the integration and happens when a customer returns an order.

The Redemption conversion rule will be configured according to the client’s requirements.

To return an order, follow the below steps in the cashier app:

1. Click Orders.
2. Go to All--> click on the order you want to return.
3. Click More --> then Return Order.
4. Select the products to be returned with their quantities --> Click Done.
5. Points will be deducted automatically from the customer's balance.

Customer Reward Redemption

The customer visits one of your branches and informs the cashier that he want to use his Opt Culture Voucher discount. The Cashier user will do the following:

1. Create a new Order and ask for the customer information (Name or Phone number).
2. Click Add Customer on the top of the left view and add the customer to the order.
3. Click More on the top right --> Redeem Reward.
4. If the Customer has more than one Loyalty integration, the cashier will ask to select the integration --> Select OptCulture Loyalty.
5. If you have only one loyalty integration, the cashier will directly ask you to enter the Reward Code which should be displayed in the OptCulture Web Application --> Click Apply.

Important Notes

Having an OptCulture account is a prerequisite.